Author name: Robert Spiro

What’s Live Got to Do With It? Everything — For Gen Z Fans in the Netherlands

Fresh research reveals how live music shapes Gen Z’s trust, loyalty, and spending habits in the Netherlands. Despite being the […]

Live music is no longer simply a night out. It’s the reason fans pack their bags, and brands like Airbnb

Last summer was the most significant season in the history of live music. Fans filled venues, theatres, clubs, and festivals